E-commerce in India has been buzzing for sometime now with the likes of FlipKart.com, Infibeam.com and Futurebazaar.com showing that Indian are now more and more comfortable in shopping online.
Riding on this buzz is a new entrant to the online marketplace with an “Everything Indian” theme. Shopo.in lists Indian handicraft, designers and homemade products. The marketplace caters to both sellers and buyers. Working on a business model similar to eBay, the site hopes to make money on listing/transaction. Although all new sellers currently get 30 listing absolutely free.
Shopo.in has been started by Krithika Nelson, an experienced campaigner in the field of Indian Handicrafts and Theyagarajan S, an engineer from NIT Trichy. Krithika is responsible for the seller communication and branding while Theyagarajan takes care of the technology and operations. The website is still in beta stage but has gained lot of attention from media and their prospective customers. They also have a few emerging competitors in this field.