With the opening up of Indian economy, many companies have setup shop in India. Increase in commerce also comes with increased consumer grievances. It is not uncommon to hear someone spending hours and days fighting with a company for deficiency of service or a faulty product. Often the customer calls up the call center only to be kept on hold for a long time adding to the frustration.
There is now a company that helps you with your complaints against brands and saves you the frustration of dealing with the customer service department. Akosha.com which started in May 2010 as a legal information and legal documents website, soon branched out into helping customers in resolving their consumer complaints.
So how does the consumer complaint resolution service on Akosha.com works? One can send his/ her grievance details to Akosha through various means including through their website and social media like Facebook. Once the complaint is received, Akosha team reviews the same and studies the strength of the complaint. They then send a letter to the concerned company and follow up with the higher management of the company to make sure that the issue gets resolved to the satisfaction of
the customer. In case the company doesn’t respond, Akosha starts a social media campaign about the complaint on Twitter. The customer is also given guidance and advice on how to approach the consumer court and file a complaint, if needed. Akosha offers various service plans ranging from Rs 299 to Rs 999. They also have a free service plan whereby they forward the complaint to the customer care email id of the brand.
The company claims to have successfully resolved consumer complaints against companies such as HDFC Bank, Dell, Sony Ericsson, BSNL, HCL, IRCTC, LG, Naaptol, MakeMyTrip.com and Yatra.com.
Ankur Singla, the founder of Akosha, started the company in May 2010. Prior to this venture, Ankur worked with a London based law firm Linklaters for two years. He is a graduate of National Law School of India University, Bangalore. Akosha.com received a seed fund from The Morpheus while the rest of the startup funding came from Ankur’s personal savings.